branding,photography,web design,Social media content
Fitfreedom is an online program that helps women in their menopause regain their mojo through gentle progressive exercise and menopause-specific diet. The founder, Livia Francis, is a Pro athlete based in the UK striving to help women across the world.
Menopause is something that all women go through, but not many like to talk about. It’s a natural phase that affects women, not only physically, but emotionally and socially too.
We had the challenge to create a beautiful brand for a “not so beautiful” topic. The client reached out to Antara Studio to create a brand that would have a positive and inspirational tone, as the menopause can be a sensitive topic for some women.
By combining a feminine and delicate typographic selection with natural and mature color tones, we created a brand that feels elegant and modern. This way, it will attract just the right target audience: women that care about their body and mind. The brand looks fun while transmitting a sense of care and trustworthiness to their clients.