Frank de Paula
Branding,Packaging,Set Design,Campaign Strategy,Product Photography
Frank de Paula is a company that lives by the art of brewing specialty coffee and has innovation and design at its essence.
We conceptualized and created the launch campaign for their revolutionary coffee maker, FrankOne. This coffee maker can brew the fastest cold brew and hot coffee in the world with a new brewing technology. Our challenge was to communicate this innovation in the coffee world. We used a modern and futuristic feel to share its revolutionary brewing method through unique imagery that called the attention of many around the world.
Additionally, we designed the branding and packaging for their coffee line, FrankCoffee. Our design is inspired by the actual coffee maker’s image, as FrankCoffee is made for exclusive use in the FrankOne.