San Cayetano

Finca San Cayetano is a coffee village and hotel located in Antigua Guatemala, like many of their competitors. To make their brand stand out from the crowd, we combined their enchanting vistas with indigenous heritage of the region instead of focusing on the coffee. We created their storyline: "weaving landscapes”, a concept that would lead their graphic communication. From captivating iconography to exquisite packaging and elegant uniforms, every element effectively conveys the essence of the brand in an unforgettable manner.

Their brand launch was so memorable, unique and relatable with their audience that they doubled their hotel size in less than a year. While it would be remiss to solely attribute their remarkable success to branding, it undeniably played a substantial role in their achievements.