Star Fades Intl
Branding,Tag Design,Button Design,Social Media Content,Deck Presentations
Star Fades International is a next-gen denim laundry in Los Angeles. It Represents a unique dichotomy in the industry as it is a combination of tech + innovation as well as design + craft.
We created SFI’s brand identity by focusing on the concept of dichotomy, communicating their design driven nature along with their innovative and technological essence. By creating a brand that is appealing to the fashion design industry, we communicated their competitive advantage clearly, aiming to attract new clients.
The concept of “design” is represented through the serif editorial typography, and the concept of “innovation” is represented through a grotesk sans serif typography. These two pillars are equally important to SFI as a company, so we made them visible in their brand at all times.