Star Fades Intl
Branding,Social Media Content,Editorial Design,Sales Presentations,Signage
Star Fades International is a denim laundry, production house, and design center in Los Angeles. It Represents a unique dichotomy in the industry as it is a combination of tech & innovation as well as design & craft. Creating collections for designers and mass-markets across all categories, from denim to knits, SFI is a 360 solution for fashion leaders in the market.
We created SFI’s brand identity by focusing on the concept of dichotomy, communicating their design driven nature along with their innovative and technological essence. By creating a brand that is appealing to the fashion design industry, we communicated their competitive advantage clearly, aiming to attract new clients.
The concept of “design” is represented through the serif editorial typography, and the concept of “innovation” is represented through a grotesk sans serif typography. These two pillars are equally important to SFI as a company, so we made them visible in their brand at all times.