Star Fades International
Services
Brand Identity,,Web Design,,Web Development,,Sales Presentations,,Social Media Content,,Signage,,Editorial Design,,Merch & Events Graphics
Description
Star Fades International is a denim laundry, production house, and design center in Los Angeles. It Represents a unique dichotomy in the industry as it is a combination of tech & innovation as well as design & craft all while maintaining the highest standards of sustainability and social performance. SFI creates collections for designers and mass-markets across all categories, from denim to knits, it's a 360 solution for fashion leaders in the market.
Challenge:
SFI approached us to redefine their brand identity and narrative, emphasizing their unique value proposition. SFI is not just a denim garment manufacturer but also a design powerhouse that stays ahead of trends. Prior to our collaboration, their sales strategy predominantly highlighted manufacturing capabilities, which did not resonate with their clients—leading fashion brands—who felt disconnected from their previous messaging.
Solution:
We shifted the brand focus to highlight SFI’s design-driven nature and innovative, technological essence. By crafting a brand identity that appeals to the fashion design industry, we clearly communicated their competitive advantage, positioning them to attract new clients. The new branding combines an editorial aesthetic with a professional edge, effectively capturing the essence of their expertise and creativity.
Results:
The rebrand helped SFI reconnect with their audience and expand their market presence. While their post-rebrand increase in sales can't be attributed solely to the branding work, it undoubtedly played an important role in supporting their growth.
