Grana Coffee
Services
Packaging,,Illustration,
Description
Grana is an organic and compostable capsule-coffee brand. It's the only single-origin specialty coffee in the capsule market, and they aim to support Guatemala’s local coffee production by sourcing directly to ensure fair prices for specialty, small-lot producers.
Challenge:
We had to communicate their unique promise, "caring for their people and their planet", while using elegant visuals that would stand out on the super market shelves and online. We also had the challenge of incorporating important industry tramps and information in a very small space. Finally, we needed to make a design that would enable them to expand with more products in the same category. Solution:
The two different packaging designs we created follow the same style, but communicate unique messages. The first product line uses Guatemala’s mountain views to communicate their origin, while the design of the second product line communicates that their coffee is produced, selected, and sold by Guatemalan women. To facilitate future growth, we implemented a flexible color palette system that allows each product line to easily introduce new flavors or variants while retaining brand consistency. This approach not only enhances visual appeal but also supports the brand's ongoing narrative of sustainability and empowerment. Results:
The brand experienced an increase in sales, with a noticeable rise in consumer engagement. Additionally, the designs allowed for an expansion of their brand identity internally, fostering cohesion as new products were introduced.
