Grana Coffee
Services
packaging,Product photograpy,Illustration
Description
Grana is an organic and compostable capsule-coffee brand. It's the only single-origin specialty coffee in the capsule market, and they aim to support Guatemala’s local coffee production by sourcing directly to ensure fair prices for specialty, small-lot producers.
The challenge was to communicate their unique promise, caring for their people and their planet, while using elegant visuals that would stand out on the super market shelves. The two different packaging designs we created follow the same style, but communicate unique messages. The first product line uses Guatemala’s mountain views to communicate their origin, while the design of the second product line communicates that their coffee is produced, selected, and sold by Guatemalan women.
